How To Get Customers To Buy From Your Website

By Jon Allo

Irrespective of your target market, every customer goes through a process when making a decision to

buy from your website. Understanding your customer's buying process will help you know what

information to give them and when.

You need to guide your audience with the acknowledgment of a problem that they need to solve and

how you are the one that can help them solve it.

Basically there are 3 stages a customer goes through before they buy from your website.

Discover The 4 Letter Word To Eliminate ‘Selling’ Completely And Still Get Rich

By T. Harv Eker

In my seminars, I frequently ask my audience how many of them don’t like the word “sell.” When I do, a lot of people raise their hands. In fact, I do too. I don’t like the word sell either. It has a really gross connotation to it, doesn’t it? Even though there’s nothing inherently wrong with it, it’s got a bad rap. That’s why today I’m going to teach you some closing techniques that don’t feel like selling. Read on to learn more to discover this powerful technique.

A Simple Closing Technique That Doesn’t Feel “Salesy”

If you want to avoid the word ‘sell’ in your presentations, I have one simple trick. It may sound like it’s too easy to be effective, but I promise you that just by employing this tactic, you’ll see better results. Are you ready? Here it is: Don’t ever use the word “sell.” Instead, use “help.”

Why “Help” Is So Much Better

By making this swap, you emphasize an important distinction in your coaching ideology. I’m telling you that you shouldn’t use the word “sell” because I don’t just want you to sell people something. Instead, I actually want you to help people.

So how do you earn money helping people? By keeping in mind that most people search for solutions to their problems — not products. Therefore, to help people and also earn money, you need to solve a problem for someone. That’s the only reason people give you money.

People don’t give you money because you’re smart, unique, good-looking, or skilled. They give you money because you solve a pain point for them. If people can’t see how their problems could be solved by what you’re providing, you’re wasting your time and resources. Additionally, if the problem you are trying to solve isn’t strong enough, you have a really tough road ahead of you.

Helping With the Right Problem

With all this in mind, you have to do something that helps a lot of people while also staying within your niche. Show people how you can help them and address their specific pain points. That’s called your message, and it’s the best closing technique there is.

For example, let’s say you have a product that reverses hair loss. Don’t say, “Hey, I have a great hair loss program. I have a product that grows hair.”

That’s ok, but is that really attractive? Is that your message?

Instead, you could say…

“Are you tired of looking at your balding head in the mirror? Does it frustrate you?  Do you remember the days when you used to have a full head of hair?

“Every single day since then you’ve watched your hairline recede. How do you feel when people look at you, and the first thing you think they’re looking at is your lack of hair? How does that make you feel about yourself? 

“Would you like to grow it back and become confident about yourself again? Would you like to get up in the morning and run your hands through your thick hair? Wouldn’t that be great? Well, I have a product for you!”

There’s a difference, right? The key difference here is that you’re making an offer to people who are looking for your solution. This puts you in the position of helping, instead of needing to sell them.

Bottom line: When you know what problem you’re solving, you don’t have to “sell” anything.

Let’s Be Clear. Your Goal Is Still Sales…

There’s nothing wrong with the fact that you still want to get sales. After all, you’re making an offer for money because that’s what you’re in this for. However, those sales are still people you’re trying to help. 

Remember, just don’t think about it as selling. It’s all about how you frame it and what will make you feel best about delivering your products or services to the right audience.

This is just one of the many strategies for becoming a great marketer.

Well, it’s because marketing itself is the one part of your business that will make the difference between your success, mediocrity or failure. Unfortunately, most people are lousy marketers and that’s why most people continuously work too hard and earn too little.

The good news is marketing is not hard once you know what to do…

Source

Affiliate Marketing And What You Need To Know

By Kurt Tasche

Affiliate marketing can often be a way to bring in extra income. Many people have successfully done this through their website or blog. Basically, you can make money by hosting advertising in the form of a direct link to a website related to the topic of a blog. For instance a website on parenting can host a link to a kids store. How can you get started or improve at this?

Create a short e-book and post it on document sharing sites. By doing this you can show off your expertise, but you can also attract visitors and prospective buyers who are looking for similar information, to your site. Be sure to include a number of links to your site inside the document.

When selecting an affiliate program, be very sure to read the fine print of your contract, and especially beware any exclusivity clauses. An exclusivity clause may dictate that you can only promote that company's products on your website. This can seriously impact your earnings if you planned to use multiple programs.

Being up front about using affiliate marketing can prove to have positive results. Honesty is still the best policy, even when it comes to affiliate marketing. If your site visitors see that you haven't just thrown a bunch of affiliate links together and called it a site, they will be much more likely to use those links to buy products.

Pick a high-quality product. If you recommend a product that is of poor quality, it will reflect back on you as a promoter. The last thing you want people to believe is that you purposely recommended a product that doesn't work. If you wouldn't trust it, don't ask your readers to!

To increase the success of your affiliate marketing, be sure to choose quality products to advertise. Remember, all of the recommendations that you make reflect directly back on you. Therefore, if you advertise an affordable and quality product, your customers or subscribers will trust your advice, thereby boosting your credibility.

Do not go crazy with social media updates and Internet searching if you want to remain productive in affiliate marketing. Checking your email multiple times per day or changing your Facebook status is great to do in your downtime, but remember that becoming a successful affiliate is not downtime! Keep your mind on task.

Be prepared to spend a lot of time on your affiliate marketing business, even after your website is set up and you are making money. The field of affiliate marketing requires dedication and working hours that you may not normally be used to working, such as nights and some weekends.

A great affiliate marketing tip is to make sure you have enough money for your own web site. Your efforts in promoting affiliate products will be wasted if your web site suddenly shuts down because you couldn't afford to keep it going. Make sure you have a proper budget for your site.

As you can see, with a little time and effort you can monetize your site and bring in a nice income. The key is to apply the right advice, and not rush it. Lots of other people are making money doing this, so why can't you?

Source

The Challenges You Must Overcome to Turn Your Small Business Into a Big Business

By Pierre Jean-Claude

You might have a small business today, but you don't want that label for the life of your business. When entrepreneurs make endeavors, they are looking to create a business that will rule the world one day. However, every business has to face some struggles in the beginning that it must overcome to become a big business. The way you handle these challenges decides the fate of your small business. Today, you will read about these challenges and the solutions to them, so if you are a small business, you can set the foundation for its success.

Knowing the Target Market

One of the biggest issues with most small businesses is that they don't know their exact target market. Sometimes, they don't know how to narrow down to the target market. This is a huge issue because you could have a perfect product, but you might pitch it to the people who don't need it. Keep in mind that people who don't need your product won't buy it even if you try to give it to them for free. On the other hand, people who need your product will be willing to buy it even if it is priced high. For your business to survive, it needs to start selling as quickly as possible, and that's why it is important to find your target market before launching your product.

Solution

The first step of identifying your target market is to know your product well enough. You have to ask yourself some important questions about the product and write the answers down. For example, you have to ask yourself "what existing problem does my product solve?" You also have to know if there are any other solutions available in the market for the same problem. If yes then you have to see how your product is better than them or how you can make it better. Conduct surveys on the street and social media to know the personas of the best buyers of your product.

The Right Type of Marketing

Businesses, small and big, have huge parts of their budgets allocated only for marketing purposes. However, the modern technological advancements have proven that a big marketing budget does not translate to successful marketing. So, you might have done a great job in identifying your target market, but if you approach them in the wrong way or through the wrong channel, you will not be able to reap any benefits from even the most potential market for your product or service.

Solution

Identifying your target market should help you identify your marketing methods and channels too. For example, if your product is for people aged over 50, you would not want to make Instagram the prioritized marketing channel because only 18% of the users on Instagram are aged above 50. Similarly, any product that targets executives, marketing officers and professional people should be promoted on LinkedIn before any other platform. After knowing the buyer personas, you should also select the type of marketing that best suits your potential audience. If you are creating a hip-hop music video for marketing to retired individuals or an opera video for 18-year olds, you are doing it wrong. Use website analytical tools to know what appeals or does not appeal to your website, visitors. Base your digital marketing campaigns on data-this is the era of data-driven marketing.

The Funding Problem

If there were no funding problem, every person who thinks of a unique idea would have a business. In the real world, funding is always a problem, and it is exactly the point where the journey ends for many aspiring people in business. However, it is not always the lack of funds that kill many small businesses before they even start. In fact, the important part is how much dedication you show in arranging those funds. Sometimes, people have the options available, but they do not knock on all the doors.

Solution

First, you have to know all the options you have available for arranging the funds. If you are not okay with arranging funds through the bank or in the form of a loan, take a look around at your family and relatives. You will be surprised to know how many of the people in your circle will be ready not only to give you the investment you need but become a part of the endeavor. The crowdfunding options are also there. You don't even have to go to the investors personally today as you can visit a platform like funded.com and arrange funds online.

The Right Leadership

You can't make a business successful unless you have the right leader in place. It is not completely untrue that the attitude of the leader sets the attitude of the rest of the employees at a company. If you lack confidence in your leadership, you will end up hiring people who lack confidence in themselves. One of the biggest problems with most small business owners is that they can't convince themselves to delegate responsibilities. They believe in their skill so much that their mind never accepts that someone else can handle the responsibilities too. They end up taking the responsibility of everything on their shoulders and mismanaging things at the end of the day.

Solution

The first thing that needs to be fixed here is how you think. If you find it hard to delegate responsibilities, get rid of this habit as soon as possible. You can't handle everything as the business grows and so you have to create a team right from day one. Do not hire people just because they can do the job-hire people who share the same vision as you. Do not settle for good employees because finding the best ones is taking time. Do not try to take matters into your hands all the times. Listen to everyone that's part of the team and the decision making process. Have a great relationship with your employees.

Setting the Price

One of the most difficult decisions for a small business owner is to set the price of its service or product. When you are a small business, you can't afford to have a full-fledged marketing department. Of course, when you have a marketing department, they can set the price of your products, but when there is no marketing department, you are the one to take this decision. Price your solutions too low, and you might not make any profit at all. Price your solution too high, and customers might never buy your product.

Solution

It will be tremendously helpful in this scenario to take a look at your competitors and how they have priced their products. Secondly, you have to know a simple rule to set the prices of your products and services. You first set the price to cover your costs. Once you have started covering your costs, you set the price to cover the costs and make a profit. Once you have done that successfully, you start adding your "value" to the price. You should also know the buying power of your target market so you can keep the price within their comfort zone.

These points cover pretty much every big challenge that a small business comes across. Keep in mind that some of the challenges might be exclusive to your business and industry too, but if you can overcome these common challenges, you can cover the industry-specific difficulties as well.

Source