By Donald Smithon
Not all businesses have the resources to
avail most mainstream advertising options. Placing an ad on television or radio
isn't really something that start-ups and one-person businesses have the luxury
of spending funds on. Thankfully, in this social media-driven world, marketing
your brand has never been easier. With this comes the widely used and more
budget-friendly Facebook marketing strategy.
From big corporations to students with
sidelines, there's an option for everyone. More importantly, Facebook doesn't
just display your ad, it actively helps you reach your ad's full potential.
Creating Your Page
Creating a page on Facebook is free and one
of the most basic steps business owners take when trying to establish an online
presence. You simply provide the necessary information in the corresponding
spaces. Just upload the necessary photos, and inform people about it so that
the page gets likers/followers.
It doesn't end there, however, as the real
task is the constant maintenance of your page. By 'maintenance' this includes
updating your page's post regularly with the necessary material. It also
includes ensuring your page's followers that your page is active.
You have to constantly post relevant
material. This is so your page followers will remain interested and open to
whatever you have to offer. This allows your page to gain a following. You'd be
able to reach your desired audience. You also get to reach those who haven't
liked your page, since Facebook tailors their recommended pages to users'
interests.
Aside from constant page updates, you also
have to be active in responding to messages. Facebook's Messenger application
allows easy interaction between page owner and potential customers. It is wise
to make use of this since Facebook displays pages' level of activity in
responding to messages. This could either encourage or discourage customers to
make contact (and henceforth, conduct a transaction) with you.
Once you've got your page all set up, you
can also boost your posts' visibility by paying for your posts to get boosted.
This will make your posts appear more often on the Facebook timelines of those
who could potentially be interested in your product/service making transactions
all the more possible.
Facebook Ads
If a page and boosting your posts isn't
enough for you, Facebook has other advertising options. With Facebook Ads you
can actively choose a certain type of audience to see them. You can choose
based on user behavior, demographics, and contact information. Instead of
relying on the chance that your page will appear on a user's 'recommended
pages' list, you can now be sure that it will.
Creating an advertisement with Facebook Ads
also makes creating ads an easier experience. This makes it convenient
especially since not everyone understands the intricacies of making advertising
material. More importantly, you can be assured that the ad Facebook creates for
you is of high quality. Meaning, it's good to look at and displays well on any
device.
Facebook's Adverts also provides you with
the tools which are Adverts Manager, Power Editor, and Adverts Insights API.
These will let you keep track of your ad's performance and of its intended
audience. They provide you with up-to-date reports on your ad's impact and what
could be done to maximize that impact.
There's also Audience Insights which will
provide you with aggregated information regarding those who are already
connected to your page, the people in your Custom Audience, and the general
population of Facebook. This will help you better understand what people like
and are interested in, helping you provide more relevant and more visible
posts.
Whether you're one of those start-ups or a
member of a big corporation, you can see how Facebook is a wise tool in helping
your company boost its presence.
The Facebook marketing strategy shoe
might not fit every company's foot, but if you feel that it does for your
company and your brand, you'd be glad to know it's easy to maneuver and more
importantly, that it goes beyond telling people about your brand, it actually
helps you.
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